A welcome sight when you see them.
The RAC is such a well known brand and one that is a welcome sight when we have broken down and are stranded. The photography I did for them was to show the friendly side of the company, as it is there workforce that are the try ambassadors of their brand. Always will help their members as much as they can and get them back on their journey as quickly as possible.
The logistics of the shoot included location scouting to find the right but also a safe location for the shoot to be taken. Also sourcing models and vehicles.
One problem I remember for this job was to shoot the RAC vans in a snowy situation, to do that we were on permanent weather watch ready to head off to any part of the country which was forecast to snow. It’s not always blue Skys that are needed in a photoshoot.
(to infinity and beyond)