Showing the public what business is all about.
What is Corporate Photography?
The art of corporate photography incorporates different aspects of other forms such as business photography and brand photography. In essence, it promotes a brand, its products and services
through the medium of photography. Being both creative and innovative with photographs can certainly add an edge compared to the competition, which is why corporations often use professional corporate photographers to make their marketing stand out. As a general rule, it covers many topics, but what could it include?
Laying at the heart of any business is a product or service that they offer customers or clients. More often than not, those customers want to see what they can expect to be receiving and it can really make the difference to have high quality, relevant and visually engaging photographs of what’s on offer. Capturing your audience’s attention from the get-go through a photograph is important to help retain that interest and convert it into a sale.
Corporate Event Photography
Events such as conferences are commonplace in the corporate world. Often, these events act as important forms of interaction between employees, other businesses and customers. Eventbrite suggests that consumers base the value of an event and whether they want to attend heavily on the imagery used within its promotion. For this reason, it’s crucial to have great quality corporate event photography.
Corporate Head Shots
A professional corporate headshot is the perfect opportunity to portray a brands image to potential customers and clients, who are also interested in who the brand is rather than just simply what they do/sell.
The saying ‘a picture is worth a thousand words’ has never been truer than within marketing. Whether it’s through online platforms such as social media or websites, to physical forms of marketing such as brochures and posters – images play a key role in creating engaging marketing material.
Why is Corporate Photography Important?
Professional photography for any business should always be seen as a long-term investment. The images have a multitude of uses (as touched on above) that continuously return that investment as the photos get used over time. Obtaining high quality photographs for these purposes is an extremely important part of any business. Here’s why:
People, generally, don’t like buying something without seeing it first. Most will also want to touch it, hold it, or ‘take it for a spin’. Online or through a brochure, those things simply aren’t possible. In that case, people looking to buy something rely on what they’re reading, but even more-so what they’re seeing to make that decision. So, to compensate for that, it’s crucial to have professional imagery online to boost conversion rates and increase sales.
Showing products and services in a professional light through imagery will also help raise the professional appearance of the business. As a business uses more high-quality photographs, in the consumer’s mind, the value of the products and services that the business provides increases.
In some campaigns, great, creative photographs can provide an immediate and intense impact in a potential customer mind; leaving a lasting impression on them. This, in turn, helps with brand awareness and, in the longer term, sales.
Keeping up With Social Trends
With decent quality cameras being carried around in most pockets across the globe, taking a photo has never been easier for people to do. With this, the ability to upload images to the internet instantly has given rise to image-heavy/revolving platforms such as Instagram, Pinterest, Tumblr and Flickr. Having professional images allows businesses to keep up with these increasing trends and use them to their advantage from a marketing perspective.
In terms of the shoot itself, I can offer a variety of styles of photography to suit your needs. In addition to standard photography, I do also offer aerial photos and video as well as 3D models through Matterport.
It all starts with a phone call or email. When you contact me, you will be dealing directly with me, the photographer. There is no middle-man.
We will need to discuss what you are looking to achieve, from which I can then give you some practical advice on how we can go about creating the images you want.
My diary is always at hand. This way, with just one phone call, you will know the best approach, a timescale and an estimate of the cost; it really couldn’t be any easier for you and that’s the way I like to keep things. Simple.
On the day, I’ll be taking into consideration the ideas we’ve previously discussed and listening to any new ones. The great thing about photography is that there is always more than one way of taking a shot, and sometimes unexpected or new angles can produce surprising results.
Photography is and always will be a collaboration of ideas, so reviewing the images with the client throughout is key to ensuring we get the right shot for the right purpose.
What happens then?
I always try and shoot what is needed on the day where possible. However, with any kind of photography, part of the process is back at the studio in front of the computer. Here is where the ‘final polish’ is given to the images, those finishing touches that turn a good image into a great one. If something special is needed in the editing department, that’s when I might call upon the services of my excellent re-toucher.
Get in touch
If you’re looking for a ‘corporate photographer near me’– please get in contact for a no obligation conversation about how I can help you and your business.
"Business opportunities are like busses, there's always another one coming.
Richard Branson - Tie-loathing adventurer, philanthropist & troublemaker (his words)
(to infinity and beyond)