‘The trick is for nobody to spot you.’
What is event photography?
Event photography revolves around photographing guests and occurrences at specific occasions or events. An event photographers job is to be armed with the correct knowledge, skills and equipment to be able to capture the atmosphere and any specific areas of the event as per the clients requests. Different events will serve different purposes, have different atmospheres and different elements to capture through a photograph. The common ground between them all, however, is having great quality photos from the event itself.
An event photographer will find themselves doing a variety of styles of photography. No two events are the same, and equally no two photos will or should be. Understandably, different clients will want different elements of their event to be the main focus. This is, obviously, the case between differing types of events. However, the same can apply to similar occasions. For instance, one client hosting a networking event may want the focus to be on the presenter or venue, whereas another may want it to be on the atmosphere and the attendees that take the main stage of the majority of the photographs. The key to event photography and being a good event photographer is to be able to adapt between both the different types of events and the client’s needs.
There are many different types of events that may require a photographer; however, these tend to fall under one of two categories – corporate and social. Here’s just some examples of different types of events:
– Conferences vary in size. From small networking events and meetings to courses, discussions and presentations. Most aim to encourage thinking, discussion and conversations – giving the attendees a platform from which to learn, communicate and network from. Such events might like to focus their photography on this communication between attendees, the speakers or the venue it’s being held in. The purpose really depends on what the individual client wishes to achieve with their photos.
- – Trade shows are a popular type of corporate event that are great for showcasing products, services and brands whilst building relationships with other businesses and potential customers. As a result, they’re often used to generate leads and increase sales. The atmosphere at these events, particularly as some can be rather large, can be buzzing. A good event photographer is usually required to make the most of photographing these events, as often they can be bustling with attendees and full of creative, alternative angles to capture the moment.
- – Launch Events can be as simple or as complex as the product or service they’re launching require them to be. From large scale releases to a small acknowledgement of something new, launch events are a great way of giving a new product/service an initial boost. Photography plays a part in both the lead up to and after the event, however having professional event photography at the event itself can prove worthwhile for really drawing in customers and creating the ‘hype’ that’s needed for any launch.
- – Workshops, on any scale, provide valuable opportunities for people to learn and communicate with one another. Photography at events such as workshops are a great way to gain other people’s interest, showcase what the atmosphere is like and promote others like it further down the line. At the end of the day, people like to know what they’re getting, and there is little better way to do that than to actually photograph the end result as it happens.
- – Sporting events are huge. From a small game of under 12’s 5-a-side football to the premier league – both will likely have somebody behind a lens taking photographs. Sporting event photography can be great for teams or clubs looking to capture a particular game, match or round and even the results from it. Equally, it may be the venue itself that’s looking to promote its property for sporting use.
- – Weddings are a special occasion for everybody and looking back on such memories is an important part of life. Weddings, as events, have several different aspects to them that can be photographed. Starting from the venue, getting ready and the transport, to the guests arriving, the ceremony and the classic family photos that we all love. From there, there’s then the wedding party, the cutting of the cake and the first dance to consider, as well as the speeches. Some even go as far as to have photography during their honeymoon.
- – Parties can occur for many celebrations and are a great time for gathering friends and family for whatever the occasion may be. Photographs of parties should capture the positive atmosphere and tell a story. Having an event photographer present can capture those memories and add an extra edge onto whatever the celebration may be.
- – Reunions are great for photographs. The gathering of long-lost friends, family or people you haven’t seen in a while makes for a positive atmosphere filled with conversation. Though physical noise cannot be captured through a photograph, a professional event photographer will be able to focus on the atmosphere and subjects to portray those emotions.
Why is event photography important?
Event photography is important to different people for different reasons. For the subjects, the end products act as a way to remember the event, look back on it and visualise it in their minds. Photographs can capture once in a lifetime memories and occasions that families treasure forever and get passed down the generations in some cases. It’s more than likely that, for those purposes, people would rather a professional, high-quality image than a smartphone quick picture after a few drinks.
Equally, where there is an event there is always an event organiser or venue. In either case, it’s likely they’ll want to promote the space the event was held in, or future events they intend to go ahead with. In a digital world, having great quality imagery is essential in effective marketing, and there is little better than photographs of real people and real events.
In terms of the shoot itself, I can offer a variety of styles of photography to suit your needs. In addition to standard photography, I do also offer aerial photos and video as well as 3D models through Matterport.
It all starts with a phone call or email. When you contact me, you will be dealing directly with me, the photographer. There is no middle-man.
We will need to discuss what you are looking to achieve, from which I can then give you some practical advice on how we can go about creating the images you want.
My diary is always at hand. This way, with just one phone call, you will know the best approach, a timescale and an estimate of the cost; it really couldn’t be any easier for you and that’s the way I like to keep things. Simple.
On the day, I’ll be taking into consideration the ideas we’ve previously discussed and listened to any new ones. The great thing about photography is that there is always more than one way of taking a shot, and sometimes unexpected or new angles can produce surprising results.
Photography is and always will be a collaboration of ideas, so reviewing the images with the client throughout is key to ensuring we get the right shot for the right purpose.
What happens then?
I always try and shoot what is needed on the day where possible. However, with any kind of photography, part of the process is back at the studio in front of the computer. Here is where the ‘final polish’ is given to the images, those finishing touches that turn a good image into a great one. If something special is needed in the editing department, that’s when I might call upon the services of my excellent re-toucher.
Get in touch
If you’re looking for an ‘event photographer near me’– please get in contact for a no obligation conversation about how I can help you and your business.
"The great events of the world take place in the brain"
Oscar Wilde - Poet and playwright
"The best predictor of future events is probably past events."
Andre Agassi - Tennis Player
"Anticipation is sometimes more exciting than the actual event."
Ana Monnar - Autor
(to infinity and beyond)