It’s the most valuable part of your business.
What is Brand Photography?
Brand photography is a set of professional images that portray your business visually and fit with your brand identity through colours, tone, props and more. Brand Photography can include many aspects, for example, professional staff headshots or staff at work, products, your premises, processes or indeed anything else that portrays your business in the way you want it to.
The key difference between business photography and brand photography is consistency. Anyone can take a photo within a business, but a brand can be more difficult to portray through the medium of photography and that’s where I come in.
Why is brand photography important to both people and businesses? Put simply, brand photography is key to how you communicate with your clients visually and can help make your brand more approachable and relatable. It should also portray your company’s style and character, tell a story and differentiate you from competitors. As a result of this, brand photography should be a key consideration within any business looking to build a brand. There are many reasons to make use of this style of photography, but some of the main reasons to use professional brand positioning photography are as follows:
The first impression
People can form a first impression in just 50 milliseconds. Often, this time can be further amplified online. For this reason, everything successful brands share has to make a good impression, and more importantly, make it fast. Utilising brand photography can capture audiences fast and give them the impression businesses intend. Using this style of photography will show them that the brand clearly cares about their content and gives it great attention to detail with consistent aesthetic touches.
Making a connection
Branding photography begins with photos of your leading staff and other personnel. The traditional headshot is now becoming replaced by more creative photos and descriptions that connect better with clients. This means moving away from the original three-quarter pose in front of a neutral background, to sometimes something more modern. Some companies still need to give the impression of trust and professionalism i.e. lawyers, but the headshot can still have a more modern look and feel. Regardless of the style, headshots should be consistent and follow the same style throughout all mediums i.e. website, social media, brochures.
Corporate headshots help to bring a relatable and human appearance to your company, whilst increasing recognition and we all know, people like to buy from real people.
Many brands will have their logos, colours and fonts sorted, but an often-overlooked part of brand consistency is photography. Having a mixture of visual elements is crucial in maintaining any brand, however having such images working together cohesively can set you apart from the competition. It is proven that brands who are consistently presented are anywhere between 3 and 4 times more likely to experience better visibility online. More so, it is estimated that a whopping 90% of consumers expect their visual experience to be consistent across all channels. This is one of the many reasons why personal brand photography is so important.
Brand photography for social media is also really important. We are all bombarded with so much information that it is vital for any brand to be instantly recognisable. Studies have shown that 82% of consumers trust a company more, and 77% are likely to buy from, a company that uses social media. People also like to connect with real people and particularly understand the team behind a company.
Professional and personal brand photography helps to portray that on social media, which essentially is just that – a social form of media, that should be used to communicate the personality and lifestyle of a brand.
While on the subject of social media and advertising in general, it has been proven that visual content gains far better engagement than text alone and some of the hard data on this is staggering. Therefore, you can see why creating a brand through the use of photography is so important; there is a clear need for high-quality images to accommodate the information. The best way to do this, while keeping in-brand, is to use branded photography taken by a professional photographer.
Bad brand photography, though very common, can be off-putting for both your existing and potential customers and clients. Inconsistent branding affects perceptions of quality, trust and can also mean you risk getting lost in a world of other businesses and brands.
Make your brand different, make it stand out, give it its own personality in a visual world that is filled with the same stock images. Invest in professional brand positioning photography and you will not regret the results. If you’re ready to say “I’m looking for a brand photographer near me” – please contact me for a free no-obligation chat.
Having previously worked with people from sole traders commissioning their first photoshoot, to creative directors of multi-national companies, means that my people skills are second to none. Often, this creates a harmonious atmosphere during the shoot; something that is essential for effectively capturing any brand’s personality. After all, if a photo doesn’t reflect what a business normally operates like, looks like or wants to come across as – then can it really be considered brand photography? I think not.
In terms of the shoot itself, I can offer a variety of styles of photography; normally opting to use natural light and selective focusing. The style of photo varies greatly client to client, and in my eyes, that’s the way it should be when it comes to brand photography. We’ve briefly touched upon some of the different shots of people that are possible, however I do also offer aerial photos and video as well as 3D models through Matterport.
It all starts with a phone call or email. When you contact me, you will be dealing directly with me, the photographer. There is no middle-man.
We will need to discuss what you are looking to achieve, from which I can then give you some practical advice on how we can go about creating the images you want.
My diary is always at hand. This way, with just one phone call, you will know the best approach, a timescale and an estimate of the cost; it really couldn’t be any easier for you and that’s the way I like to keep things. Simple.
On the day, I’ll be taking into consideration the ideas we’ve previously discussed and listening to any new ones. The great thing about photography is that there is always more than one way of taking a shot, and sometimes unexpected or new angles can produce surprising results.
Photography is and always will be a collaboration of ideas, so reviewing the images with the client throughout is key to ensuring we get the right shot for the right purpose.
What happens then?
I always try and shoot what is needed on the day where possible. However, with any kind of photography, part of the process is back at the studio in front of the computer. Here is where the ‘final polish’ is given to the images, those finishing touches that turn a good image into a great one. If something special is needed in the editing department, that’s when I might call upon the services of my excellent re-toucher.
Getting in touch
Brand photography can be stressful and sometimes (particularly for smaller businesses) prove expensive – but it doesn’t have to be that way. My aim is to make people smile and to make getting great images a painless and easy process throughout. So why not pick up that phone and find out for yourself just how easy it can be?
(to infinity and beyond)